When most people are taking a serious look at a top work at home business opportunity, they often look for the wrong things, giving careful consideration to factors that are really not that significant.

For instance the main concern is usually with the commission structure and how much money they can earn from the top work at home business opportunity they are about to sign up for. Rarely do they take a close look at the area that matters the most. That is their own site and how well suited and prepared it is for the top work at home business opportunity.

They in fact totally ignore the "secret weapon", the one factor that will make the difference between success and failure irrespective of what top work at home business opportunity they are getting involved with.

The "secret weapon" is of course the traffic. The volume of that traffic and the nature of the crowd that makes up that traffic will matter like crazy. There is no doubt that the most common mistake made by top work at home business opportunity entrepreneurs is ignoring, or not paying enough attention to their traffic and target market when making a decision on which top work at home business opportunity to sign up for their site.