1. Combine a few of your articles into a free report. Make sure that each of the articles fits the theme of your report.

2. Take a survey and then compile the results into a report. Most of the people that you surveyed will be interested in the results.

3. Create a report from excerpts of an ebook that you have written. Pick a chapter or two from your ebook for the report. This will increase the awareness of your ebook and should result in more sales.

4. Conduct interviews of people in your industry then compile these into reports. This is an easy way to create a report that has a lot of perceived value.

5. Have someone else write your report. Either pay them or include their ad in the report.

6. Compile reports of statistical analysis relative to your industry. You could identify trends or changes from one period to another.

7. Compile a number of tips into a report. Everyone likes tips. They are usually short, to the point and easy to read.

8. Gather news articles about your industry or company into a report. Provide this as a service to your customers and to other companies within your industry.

9. Create a report on a product or service. Have someone write a review of your products or services and include these in a report.

10. Ask other authors to contribute related articles to your report. Most authors will be delighted as long as they can include their resource box.

11. Bundle older information that is no longer available. This could be back issues of your newsletter, speeches, surveys, transcripts, lists or tips.

12. Combine articles that have been written about you, your products or services, or your industry. These make excellent reports. Just make sure that you get permission to use the information.

Give away the free report as a bonus for buying your main product or service or for subscribing to your newsletter. Make sure that you have added links back to your website.

You could also insert text ads at the top and bottom of each page.

Utilize a simple form of viral marketing, allow others to give your reports away.

Copyright 2004 - Leake & Co. Inc.